Showing posts with label A.M. Homes. Show all posts
Showing posts with label A.M. Homes. Show all posts

Monday, July 12, 2010

My Personal Quadrant

The "Four Quadrant Picture" is the movie business's current formula for success. If a project appeals to all four quadrants -- men over 25, men under 25, women over 25, women under 25 -- then, the logic goes, it's got blockbuster potential. Anything else is a risk. This is why we are getting movies like Marmaduke even though there's an unnamed quadrant clearly starving for movies like The Kids Are All Right.

Herding all of America into these four age/gender categories is of course the kind of folly that marketers have to parade as science when confronted with the diversity of our country. The truth is, people within the same quadrant have diverse tastes -- some watch reality TV, some watch sports, some watch HBO.  If everybody could agree on anything (besides Toy Story, that is) we wouldn't have these divisive elections, or people who hate the Yankees no matter how much they win.

When it comes to movies, I often disagree with my peers -- even if we're the same age, same gender, same ethnic background, same education. That's what makes life -- and art -- interesting. I was thinking about how idiosyncratic taste is because

A Tribute to Tributes

LA's "Thai Elvis" - Kavee “Kevin” Thongpricha I used to scorn tribute bands as being, well, less-than.  But in the past severa...